Eine Randbemerkung vorab: Wer Social Media ausschließlich auf die Anwendungsinstrumentarien reduziert, ignoriert dabei die grundlegenden Voraussetzungen für den Erfolg der neuen Kommunikationswerkzeuge im Unternehmenskontext. Dies ist keine bahnbrechende Erkenntnis, aber wie so viele scheinbar einleuchtende Aussagen, wird sie (noch) zu selten in die Tat umgesetzt.
One of the biggest, if not the biggest challenge, you might face as a communications expert is the tremendous incongruity between the number of times you read and hear the term ‘Strategy’ and how often you actually have the opportunity to design, implement and even witness a (successful) communications strategy.
Strategy might have become just another buzzword in the management world. Arguably, management is losing its capacity for analysis, long-term planning and creative evaluation. Lack of time, interest and practical knowledge create a situation where the occasional planning mistake feeds a common scenario: Paradoxically, the more times ‘strategy’ is mentioned, the less likely it is that a strategy will actually be developed and implemented.
The following video gives an idea of how this may impact a vulnerable part of your team (Designer), when a bad or non-existing strategy leads to a ‘challenging’ briefing.
Did you do it today? Yesterday? This week? If your answer is no, here goes my (free) advice to you. Join us and do it as often as possible.
Sharing information is an excellent way of using social media as a knowledge distribution tool. Thanks to social bookmarking sites such as Delicious, we can tag and bookmark interesting articles, posts and videos – in one word: content. Those of us who spend several hours online daily can create a library for their team, themselves and everybody with similar interests.
Heute ist einer dieser Tage. Eben so ein Tag. Ein Tag, an dem ich an meine Tage im Paradies denke.
Das Paradies ist nicht immer am selben Ort. Seine Lage ändert sich je nach Stimmung, Erinnerung und Alter. Heute bin ich in der Stimmung mich an meinen zweiten Besuch in „meinem“ brasilianischen Paradies zu erinnern. Und mein Alter, nun, das lassen wir einfach mal außen vor.
Denglisch (often-spelled Denglish or Gerglish or Angleutsch) is a portmanteau of the words Deutsch and English. Used in all German-speaking countries, Denglisch describes the influx of English, or pseudo-English vocabulary, into the German language through travel and widespread usage in advertising and business. (Wikipedia)
